1. Changing the design or enhancing the legibility of business signs can bring in dramatic changes in sales, number of transactions and profits, with an average increase of about 10%.
2. FEDEX reports say, “67% customers will buy a product if a sign caught their eye”.
3. Although in 1908, the Ford Model T made cars far more accessible to the American public, it was not until 1922 that the United States took the first real step towards standardizing road signs.
4. The first road signs were standardized based on shape.
Round -- Railroad Crossing
Octagon -- Stop Sign
Diamond -- Curve Ahead
Square -- Caution or Attention
Rectangle -- Mileage and Speed Limit Signs
5. One of the most iconic signs of all time is the "Hollywood" sign in California. However, most people are surprised to learn the sign originally read "Hollywoodland" when it was installed in 1923 before being changed in 1949.
6. Signs attract 50% of a startups new business. Recent statistics revealed that more than half of all new business leads for startups comes directly from signage.
7. Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)
8. The digital signage industry was worth over 19.61 billion USD in 2016 according to statista.com, which predicted this amount will increase by almost 15 billion USD by 2021.
9. Although signage has been around for over a thousand years, the signage industry only came to prominence in the last century. As industrialization became even more widespread in the first quarter of the 1900’s, so did the invention of new forms of signage such as the neon sign and the subsequent commercialization of PVC. The signage industry has rapidly increased in popularity since then, becoming one of the most innovative industries globally.
10. According to Ryan Brady, nearly 70% of customers believe that a business’ signage reflects the quality of its products or services. Customers draw conclusions about your business merely based off of the signage.